I am a Screen Production and PR student at the University of New South Wales, with hands-on experience in media planning, content creation, and cross-platform digital strategy. Through internships at Ogilvy China and Sichuan Broadcasting System, I have developed strong skills in project coordination, creative execution, and data-driven campaign optimization.
I independently manage a multi-platform content account "Taobuyan," growing it to 230K+ followers on Douyin and 52K on Xiaohongshu, with videos reaching up to 9.8M likes. Proficient in Premiere, Final Cut Pro, and Photoshop, I create visually engaging content tailored to diverse audience preferences.
Fluent in English and passionate about storytelling, I aim to bridge cultures and create impactful media experiences.
A collection of my projects and exercises from UNSW MDIA2065 course
MDIA 2065 主要评估作品
第二周课堂练习作品
第三周课堂练习作品
第四周课堂练习作品(第一部分)
第四周课堂练习作品(第二部分)